For example, the core update in August 2018 appeared to largely affect health, fitness, and medical sites that failed to demonstrate expertise, authoritativeness, and trust (E-A-T). In fact, Barry Schwartz, a prominent blogger, dubbed it the “Medic” update. To check for manual actions, go to the Manual actions report in Google Search Console. The fastest way to check whether you’ve been hit by an update is to plug your URL into Ahrefs’ Site Explorer and see if any traffic drops align with an update. • Ensure that vital pages (home, main products/services, top content) are indexed. If not, find out why – perhaps they have a noindex tag or weren’t linked well (or are new and need to be fetched).
Use Google’s Rich Results Test tool (free online) on a few pages to see if any schema is detected and if there are errors. Also in Google Search Console, check the Enhancements section – it will list any detected schema types (like FAQ, Breadcrumbs, Products) and if there are errors or warnings in them. If you find that none of your pages have structured data, that’s a strong recommendation to implement relevant schema. For example, sites that implement schema often see increased click-through rates because of rich snippets.
Speaking of content…your pages aren’t going to get any respect in the SERP (Search Engine Results Page) if they’re thin. Panda, a 2011 Google algorithm update that cracked down on sites with thin content, made sure of that. In broad terms, information gain refers to the additional value you add to the overall search results with your content.
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These are the pages you’ll want to link from (the top pages on your site related to that keyword, according to Google). We’re using Semrush for this step (the Backlink Analytics tool in particular). If there are issues with your JavaScript, Google (and potentially your users) won’t be able to see your pages properly. Rendering is one of the stages of the overall process Google uses to analyze your page content. To determine whether it should be indexed and, if so, where it should rank.
By cleaning up bad links and recognizing areas to improve (like earning more quality links), you set the stage for sustainable rankings. Site speed is a Google ranking factor—and one of the most impactful elements of user experience. In the context of an SEO audit, thoroughly review and analyze search queries related to your website. Gain insights into user behavior, preferences, and intent by examining the specific terms users employ. This analysis aids in refining content strategies and optimizing for queries that align with the target audience’s search patterns.
How do I get started with your SEO audit company?
Proper crawlability and indexability increase your site’s chances of ranking well, improve search engine understanding of your content, and drive more organic traffic. As search engine algorithms evolve and user expectations grow, staying on top of your website’s SEO health is more important than ever. If you’re serious about driving organic traffic, ranking higher in search results, and staying ahead of competitors in 2025, conducting regular SEO audits is non-negotiable. This guide walks you through how to do an SEO audit in 2025—from technical performance to content strategy—so you can identify and fix the issues holding your site back. SEOmator provides you with invaluable insights based on Google Search Console data, including detailed analysis of your most popular landing pages. Whether you’re a seasoned SEO pro or just getting started, our popular pages report is an essential tool for optimizing your website and boosting your search engine rankings.
This can include optimizing content, improving website speed, and enhancing user experience. These factors are crucial for higher search engine rankings and increased website traffic. For example, optimizing website speed can significantly improve user engagement.
- It also analyzes your website’s vitals, enabling you to identify areas for improvement.
- The audit can identify over 100+ issues, which can be overwhelming for beginners.
- To improve your LCP, compress bulky resources like hero images or animations.
- Your on-page SEO audit consists of site elements you can control and optimize, and a large portion of that is the content.
- Analyzing your organic traffic involves reviewing the visitors who arrive at your website through unpaid search engine results.
What an SEO Audit Should Be:
Local SEO is an often forgotten subsection of SEO, but it forms a massive part of the industry. For bricks-and-mortar and service based businesses it’s become essential in order to be found in the Google centric world we now live in. Below we’ve given a brief outline of some of the most common types of SEO audit. However, it’s not unusual to see them grouped together, or completely bespoke pieces of work put together to meet specific needs. There are no hard and fast rules about all the different types of SEO audit, but they typically either cover different elements of SEO, or serve different scenarios. Different people have different names for the same thing, and BHS Links sometimes names are used loosely and interchangeably.
The SEO Audit 365 tool is very user-friendly, and the interface is easy to understand. Overall, this tool very helpful and recommend it to anyone who wants to improve their website ranking and get more traffic from organic search results. A key strategy is to analyze your competitors’ keyword profiles. A keyword research tool can reveal what keywords your competitors are ranking for, but your site is not. This can uncover untapped niches or long-tail keywords that you might have overlooked.
Each plan includes a set number of domains/campaigns you can use, users, and position checks that increase with each specific plan. But, as a data tool, Google Trends should only indicate what kind of searches you could expect from going after a specific keyword. Google Trends is a rare tool that provides a ton of data that can help you inform your SEO strategy. It shows you the interest in a search term over the span of months to years.