That means if you’re not number one on the page, you just missed out on potential traffic. The reason why other websites are ranking higher than you on Google might be because they are making a conscious effort to improve their SEO. If your keywords are generally stable and if your competition levels aren’t too high, then conducting monthly keyword tracking is recommended. So, if you don’t have much time or resources, try to at least check keyword ranking once a month. The first thing to do if you experience a sudden drop in keyword rankings would be to audit your site. This will highlight any issues your site is experiencing, whether it be backlink issues, technical issues, or any other on-page or off-page problems.
So you’ll need to create better, more informative content than your competitors using the same keywords they’re using. Catering to these voice searchers will give you more visibility in voice search results and drive traffic to your site. Catering to voice searchers involves optimizing your content with keywords and phrases they are more likely to use. The more high-quality backlinks and accurate citations your business has, the stronger your Google Maps ranking. Choosing appropriate keywords will improve Google ranking and attract the right audience.
You can see that it explains how to check a site’s backlinks with Ahrefs and offers searchers a free trial. You need to align your page with search intent to stand the best chance at ranking. The Q&A section on your GBP allows potential customers to ask questions about your business directly in search results. Once those questions are asked, you or other customers are free to answer those questions.
Tips For Keeping Content Fresh
All in all, nowadays the focus is more on high-quality, relevant content than the number of keywords a page has. Earlier we mentioned that you should at least aim for 1,800 words, but posts that are longer than 3,000 words work even better for creating links. After all, it’s not really the individual keywords that keep readers hooked to your page, but the overall quality of your content. In other words, writing that’s relevant, engaging, and well-written is your best bet to the top. While the actual website design and layout on mobile can be different to optimize the user experience, the content must still be the same as the desktop site. So, if you thought it’s as straightforward as deleting some sections of text, it’s not.
Best Tips: How To Rank Higher on Google Maps as a Local Business:
It’s the best strategy for full-time bloggers to get organic traffic with or without SEO. I actually don’t concentrate too much on SEO other than catchy titles, giving attention to sections of quality content and maybe it includes a header or two in the blog post itself. Since Google’s goal is to connect people with the web pages and sites that they’re looking for, they pay a lot of attention to things that increase bounce rate. Since Google doesn’t want a reputation of sending people to frustrating, poor-quality websites, sites with slow load times get deprioritized by Google’s algorithms. This sort of strategy takes a lot of work, but it’s one of the more reliable ways to get backlinks from other websites.
- These are specific keyword phrases that have lower competition but higher conversion potential.
- One helpful tool for monitoring keyword phrases and optimizing your blog is Google Search Console.
- Organic backlinks — people linking to your site without you asking — are the best method.
- These ideas can serve as inspiration for your next content pieces.
- You input the search term and it analyses the top results for that search term for more than 50 SEO factors and gives you the results in actionable steps.
Once duplicates are identified, merge them into a single, optimized listing to consolidate authority and avoid confusing potential customers. Share relevant promotions, events, or news to each area, encouraging interaction and fostering a sense of community. Regularly updating your GBP with fresh content and maintaining accurate information can significantly improve local visibility and customer connections across your various locations. A mobile-responsive website automatically adjusts to multiple screen sizes, giving consumers a good browsing experience on any device.
The other two results have the second and third search engine positions. Politely ask satisfied customers to leave positive reviews on your Google Business Profile. This social proof helps convince new customers to choose your business. List your business details consistently across various directories.
But it needs to be the type of high-quality content that people share on social media and link to. Our analysis of Google’s key ranking factors found that the average Google first page result contains 1,447 words. This free rankings tool can be accessed on this page as well as under the “Tools” menu in your HOTH account. I recommend including only original images, and not all site images, in your sitemap. Listing images from any external source may be a waste of the search engine’s processing budget. Google now supports structured data for an image’s licensing information.
Instead, target long-tail question keywords for the primary purpose of ranking for that keyword, with the secondary goal to be some extra ranking through PAA. You just never know what long-tail keywords Google will pull up in PAA, giving your post an opportunity to rank higher than the #2 results for a high-volume keyword. For example “social media marketing” has a search volume of 32K (yow). WordStream is the number one result and Sprout Social is number two. But wedged in the middle of those two results is the PAA section. If a reader expands one of those questions, whichever page is answering that question now ranks higher than the #2 SEO Anomaly result in Google.