Remember that one URL can have multiple broken links and rank for hundreds of keywords. To make the sheet manageable, use various tabs for each main issue and list all URLs with that issue. This spreadsheet will guide your fixes after the initial website audit process. This table view format allows you to quickly see which areas of your website are performing well and which areas need improvement.
See what keywords you rank for
In your SEO site audit, start by diagnosing common UX factors. Read on below for the step-by-step process, but here is an SEO audit checklist that will help you get started quickly. It also tells you what kinds of websites already link to the kind of content you might want to create. For example, you can see that many of our links come from blogs and news sites that write about digital marketing and SEO.
By analyzing those keywords, you are at the same time analyzing your competition. Linking to other articles is excellent for your website as it improves the quality of the content. It makes it more relevant and trustworthy (as long as you link to trustworthy website).
They also signal to search engines that your content is all connected. SEO audit solutions reveal the strengths and weaknesses of your website. Before we mention anything else, it’s necessary to emphasize that every article needs to be well-structured, with the end user in mind. This is not only important for the search engine but also for all the bloggers and visitors who are going to link or share said content.
To get started, create a project in the tool and configure the audit. I once took over an SEO project where the client was confused about why none of their pages were ranking. After a quick audit, I discovered their developer had pushed a sitewide “noindex” tag to production by mistake.
Replaced generic stock images
To evaluate how you stack up against competitors, use Semrush’s Domain Overview tool. If you’re seeing unexplained traffic drops, it might be useful to check for manual actions. If you notice your traffic suddenly dropping right when these major updates roll out, you’ll need to research what the update targeted and fix those aspects of your site. If you find any problematic links, work to remove them by contacting site owners.
Use Visuals, Images and Video
- In almost all cases, however, an SEO audit includes a technical analysis of your website.
- If you’re unsure where to focus your efforts, a website audit is a great place to start.
- However, we were always able to recover and grow after traffic declines because we were really diligent about auditing the stuff that was causing the decline.
- For this reason, detailed or custom styling is a common feature of web design services.
There are advantages and disadvantages to handling image and content delivery regardless of which methods you choose. However, with large scale enterprise websites, URLs are often dynamically generated. There also SEO Anomaly may be dozens of authors adding new content to your website regularly.
It involved a home services company that suddenly saw its organic traffic tank. From disavowing harmful backlinks to refining content strategies, these insights offer a roadmap to recovery. If your site has taken a hit, this guide will help you navigate the process and restore your online visibility. Recovering from an SEO penalty can feel like an uphill battle, but with the right approach, it’s entirely possible to regain lost rankings. Whether it’s hitting a target number of organic sessions, ranking for priority keywords, or increasing revenue, you can define it as a goal.
For this, I find it useful to sketch out the flow of a website so I can see what’s important and what isn’t. It checks every page on your website for over a hundred predetermined SEO issues. Now, I run a pretty tight ship with the blog, and this was admittedly only a minor issue. But I see many businesses, big and small, with more severe problems.